Iams was a strong brand in the pet food category, but had yet to update their brand of dog treats.

Deskey delved into what made dog treats special not just to dogs, but to their owners. Using select, meaningful moments from existing photography, Deskey leveraged the healthy halo of the Iams brand into a new packaging solution that communicated that you don’t have to compromise when giving a treat: 100% Healthy, 0% Guilt.