DESKEY Branding That Moves People. Our History Who We Are How We Work Our Work
In 1929, a man named Donald Deskey put everything he had — money, passion and talent — into a pitch to design the interior of Radio City Music Hall. He was young and hungry, and he wanted this project because he knew it was destined to be an American landmark. When he stood before the Rockefeller family to make his presentation, he didn’t rely on mere words to convey his enthusiasm. Instead, he produced models to bring his vision to life. He laid out an inspired picture of what the hall could be. He got the project, and our firm took wing.

This story captures the spirit of our company TODAY.

Donald Deskey was one of a handful of designers present at the birth of the branding industry. He designed the original identities for Tide, Pampers, Duncan Hines and Joy. In his shadow, his teams designed such new brands as Downy and Luvs Diapers. Today we carry his reputation forward by embracing his fearlessness, his eclectic skill set and his obsession for getting it right, down to the smallest detail.

He was an innovator. He was our teacher. His spirit is our soul.

we understand brands
Donald Deskey
1927 FurnitureLamp 1932 RadioCity 1933 Piano 1937 PoolTable 1947 TideHistorical 1950 GlenmorreDistillers 1950 JoyOriginal 1952 CheerHistoric 1955 CrestHistory 1956 AquaVelva 1956 Duncan-Hines 1956 GleemOriginal 1956 JifOriginal 1956 Sinclair 1959 LampPosts 1959 OxydolOriginal 1960 CharminOriginal 1960 Clorox 1960 DownyHist 1962 picapuf 1963 PampersHistoric 1964 JohnsonBabyShampoo 1964 Travelers 1965 Bounty 1972 Jergens 1976 KennerC3P0 1976 LuvsOriginal 1980 Biz 1980 WhiteCloud 1982 Drano 1984 Joy 1984 TideLidOff 1985 Finesse 1985 Jif 1986 Cepacol 1986 Crayola 1986 Pert 1987 NicoDerm 1988 Alpo 1988 Bactine 1989 Dannon 1990 ChildrensTylenol 1992 Crest 1992 TylenolCough 1992 Windex 1993 IvoryLiquid 1994 GoldenBooks 1995 Aleve 1995 Coleman 1995 Lifesavers 1995 NestlePushUps 1995 USAir-plane 1996 Accuset2 1996 Charmin 1996 RedDevilScrapers 1997 DawnUltra 1997 Grillmaster logo 1997 IvoryLiquid 1997 Spic&Span 1998 AirHeads 1998 BushBakedBeans 1998 CampbellHsfldLogo 1998 Maalox 1998 QuakerState 1998 Rogaine 1998 SunnyD 1999 HammerMill 1999 Post-it 2000 Actonel 2000 ScotchBritePkgs 2002 Elixir 2003 Bernzo 2003 CACmark 2003 Starbucks 2004 BrawnyMan 2004 DownyNew 2004 J&JKids 2004 LuvsDenim 2004 PeptoBismol 2004 PeptoChildrens 2004 QuiltedNorthern 2005 Bandaid 2005 JackLinks 2005 Millstone1Up 2005 SimplePleasures 2005 Sparkle 2006 Cortaid 2006 FTB MasterBrand 2006 OptiveBox 2007 Millstone exotics 2007 odyssey 2007 refreshi 2008 BushGrillinBeans 2008 FTB cityLiving 2008 Luvs JP5 2008 Ugive 2009 peptoREdesign 1927 FurnitureLamp 1932 RadioCity 1933 Piano