Updating a globally recognized product like Pepto-Bismol can be tricky business.

Deskey helped redesign Pepto’s look and feel to appeal to modern sensibilities, without losing its heritage of soothing, coating efficacy.

To launch a kids line extension, Deskey’s KidsView team spoke to kids, parents, doctors and pharmacists to understand the psychology, as well as product touch, feel and taste. This foundational research unearthed critical insights, which were then brought to life on the package.