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St. Elizabeth

When St. Elizabeth and St. Luke hospitals merged, they faced the challenge to integrate two separate strong cultures and present a united front to the people of northern Kentucky.

Deskey found a unique positioning that helped them better connect with their customers and one another. This was brought to life with a new identity and promise: Better Together. The “Better Together” print, radio, and television campaign, combined with a vigorous internal brand campaign helped re-establish St. Elizabeth healthcare as the pre-eminent health care destination in northern Kentucky.