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Deskey 90th Anniversary

Throughout the year we will be celebrating the amazing things that have happened in the last 90 years at Deskey Branding. A lot can happen in 90 years—actually a lot can happen with 90 of anything. We love what we do, and we want to share it with you. And because we know how amazing 90 is, we want to say thanks to you by giving back. We know that we are here because of you, and it’s time to say thank you. Join us this year on this page and on social media to follow all the ways we are celebrating this milestone.

Donald Deskey’s Decorative Designs

From brand identities to floors and walls, Donald covered them all...

Deskey Flashback: Cool Building? We've Got You Covered

With its space-age look and red, domed roof, the Travelers Insurance Pavilion was a remarkable site at the 1964-65 World’s Fair in New York City. Remarkable not only for its unusual design but also for its intentional use of design to tell a powerful branding story. ...

Deskey Flashback: Every Dog Has Its Day

At the height of his success, Donald Deskey had homes around the world including New York, Florida and Scotland. And a beloved Yorkshire Terrier that he was not about to put in mandatory quarantine when going home meant crossing the Atlantic Ocean. So Donald did what any crafty caninophile would do and hid the terrier in his wife’s purse for overseas flights. We can’t speak to what else Mrs. Deskey found in her purse upon arrival, but we think it explains why, to this day, dogs are treated...

9 Questions in 90 Seconds with Matt Stephenson

During #Deskey90, we’re not only celebrating the past but also the present! Follow along because, throughout the year, we’ll be getting to know the members of the Deskey team a little better, one notoriously slow elevator ride at a time — 9 Questions in 90 Seconds Matt Stephenson, Production Director – Hyper Competitor, Music Lover, Super Dad of Marley and Cooper

Brand Rewind: Luvs Baby Pants

Deskey formed an enduring partnership with Procter & Gamble 37 years ago for the launch of Luvs diapers. Now branded Luvs Ultra Leakguards, the diapers were originally called Baby Pants. It was a simpler time.

Deskey Flashback: The Bike That Wood Not Ride

It was 1942 and Lawrence Ottinger, president of U.S. Plywood Corp., wanted to take advantage of metal being a scarce commodity in wartime by showing people all the regular things he could make out of plywood. He decided to build a wooden bicycle (neither tested nor trendy back then) and hired Donald Deskey to design it. Donald had used unusual materials like cork in everyday products like wallpaper, so he seemed a natural choice for the bike project. It may have been the only time he should...