Deskey

pioneered the idea that design shapes life, and in doing so helped invent modern branding. We look to the many aspects of the world that he touched, because understanding our past helps ground what we do in the present.

1929

Founds Deskey-Vollmer, Inc., in New York City

1932

Unconventionally combines natural materials like marble and gold with new industrial materials like Bakelite and aluminum to create luxe art deco interior designs, textiles and furniture for Radio City Music Hall

1933

Designs Steinway-built Macassar and ebony wood piano for Chicago’s Century of Progress Exposition

1937

Designs billiard table for Brunswick, replacing traditional legs with art deco columns

1940

Bends and beautifies a perforated steel chair for Royal Metal

1942

Founds Donald Deskey Associates in New York City

1943

Incorporates “club character” into urban bowling alley designs for Brunswick

1946

Designs prefabricated weekend homes called Sportshacks

1947

Creates the iconic bullseye identity and package design for Tide laundry detergent

1950

Develops identity, package and bottle design for Joy dishwashing detergent

1951

Defines identity and package design for Cheer laundry detergent

1952

Creates identity, tube design and packaging for Crest toothpaste

1954

Invokes a modern flair in service station designs for Sinclair Oil

1955

Creates the Duncan Hines identity and package design

1956

Designs the Jif Peanut Butter identity, package and jar

1958

Designs timeless extruded aluminum lampposts for New York City

1958

Creates packaging for Maxwell House coffee

1959

Designs interiors for the Marco Polo Club in New York’s Waldorf-Astoria Hotel

1960

Creates identity and packaging for Charmin bathroom tissue

1960

Designs identity and packaging for Downy fabric softener

1960

Designs the Clorox bleach no-glug bottle and updates identity and package

1962

Develops identity, packaging and structure for Johnson & Johnson Cotton Balls

1963

Develops identity and package design for Pampers diapers

1964

Creates the Johnson’s Baby Shampoo identity and package design

1964

The Triumph of Man is exhibited in the Deskey-designed Travelers Insurance building at the New York World’s Fair

1965

Establishes the original identity and package design for Bounty paper towels

1976

Designs and patents Luvs diapers, creates original identity and packaging

1976

Donald retires as president of Donald Deskey Associates

1977

Deskey Associates continue Donald’s design tradition with the 2-liter PET bottle structure for Coca-Cola

1978

Establishes Cincinnati office

1978

Designs the identity and packaging for the launch of Kenner’s Star Wars toys

1984

Designs the structure of Tide Liquid’s self-draining cap

1986

Updates identity, packaging and structure for Crayola Crayons

1988

Designs identity and packaging for Alpo dog food

1988

Updates Bactine antiseptic’s identity and packaging

1988

Updates identity, bottle and packaging for Drano drain cleaner

1989

Refreshes Dannon yogurt’s identity, packaging and structure

1992

Redesigns tool structures and develops identity and packaging for DeWalt tools launch

1993

Creates identity, packaging and structure for All Sport drinks

1993

Designs identity and package for Jerky Treats dog treats

1993

Updates PediaCare’s identity and packaging

1993

Creates identity and packaging for new Sesame Street Vitamins

1994

Updates the beloved Golden Books identity

1994

Refreshes identity, packaging and structure for Quaker State Motor Oil

1995

Designs identity and packaging for Aleve pain reliever

1995

Creates identity and packaging for Nestle Ice Screamers' line of novelty snacks

1995

Updates Red Devil Putty Knives’ product design, identity, packaging and structure

1996

For Procter & Gamble, Mexico, updates the identity and packaging for Salvo detergent tabs

1997

Renames USAIR to US Airways and refreshes the identity, livery, interiors and collateral

1998

Creates fresh identity and packaging for Pepto-Bismol

1999

Updates the identity and creates the iconic copper label for Bush’s Best Baked Beans, kicking off an enduring 20-year relationship

2000

Updates prescription Actonel’s identity and packaging

2001

Designs packaging and product architecture for Starbucks coffee beans

2004

Uses proprietary ToolBox™ research to update identity and packaging for Brawny paper towels

2004

Refreshes global identity, packaging and structure for Post-it

2005

Updates Jack Link’s identity and packaging

2007

Refreshes identity, collateral, signage and interiors for Fifth Third Bank

2009

Updates St. Elizabeth Healthcare’s identity, collateral, signage and interiors

2011

Develops positioning and brand strategy for Intuit and Turbo Tax

2011

USPS celebrates Donald Deskey as a Pioneering Industrial Designer on a Forever stamp
See how Donald’s spirit continues to inspire what we’re achieving at Deskey.