Once you see a problem, you can’t unsee it. It’s like the arrow in the FedEx logo. You spent an entire lifetime staring at that logo before someone pointed out the arrow. Now it’s all you can see.
You have a problem, and the answer isn’t simple. It’s going to take both sides of the tension equation and put them at war. Tension shoots to the top of the priority list, shoves everything else off your desk, follows you home at night; peering in the windows while you eat dinner or watch TV, and making you stare at the ceiling hour after hour, trying to go to sleep.
Tension demands attention. The moments that define our lives, the moments where we are fully alive, are when the tensions of life snap us into focus, and for a moment, we aren’t thinking about the grocery list anymore or daydreaming an app that will make us rich. Tension demands that you be here now, and solve it, or there will be hell to pay.
We are fueled by tension, and we are resistant to change. It is said that we become the people we’re going to be at the age of 10, and the rest of our life is spent fighting it. And that’s just one person. Imagine an entire organization, an entire customer base, an entire country. Expose them to a new idea and ask them to embrace it.