Press Release: Deskey Branding Celebrates 90th Anniversary


Contact: Amy Jude Uhl, Director of Growth

Phone: (513) 314-8611


Deskey Branding Celebrates 90th Anniversary

Cincinnati, Ohio, JANUARY 15, 2019—Deskey Branding is celebrating a milestone in 2019: its 90th year as a leader in branding, design, and product packaging. Throughout its history, the award-winning agency has helped create or recreate thousands of brands that have inspired generations of consumer loyalty. Founded by influential designer Donald Deskey in 1929 in New York City, the privately owned agency is now headquartered in Cincinnati, Ohio.

“I am very proud of our people and our accomplishments,” said Doug Studer, CEO and co-owner. “Ninety years in business is a remarkable achievement, especially for an independent agency. We are fortunate to have worked with outstanding client partners throughout the decades, but 90 years couldn’t have happened without the talent and teamwork of what has always been a tight-knit family of employees. We are excited about this anniversary year and where we’re taking Deskey in the future.”

Donald Deskey, internationally acclaimed for his interior, textile and furniture designs for Radio City Music Hall, was often credited with inventing modern branding. His bullseye design for Procter & Gamble’s Tide laundry detergent in 1947 and logo and tube packaging for Crest toothpaste in 1952 are still on store shelves. And in 1978, then-named Deskey Associates became the first national agency to open an office in Cincinnati. 

Still inspired by the pioneering vision of its founder, Deskey Branding continues to help clients build legions of brand loyalists through strategic design that satisfies both consumer desire and business goals. In addition to its enduring relationship with P&G, Deskey’s client roster includes national names such as Target, Whirlpool and Bush Brothers and local organizations such as Cincinnati Children’s Hospital and the City of Cincinnati. 

Deskey has celebratory events planned throughout the year that pay tribute to its namesake, employees, clients and partners. Visit for more information.

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Deskey Branding is an agency whose strategies and designs have delivered a competitive edge for clients consistently since 1929. Founded by American design icon Donald Deskey, the firm’s clients include Kroger, Walmart, Kao, Merial and Abbott, and an 80-year relationship with Procter & Gamble. Independent and creatively-led, Deskey is located in Cincinnati, Ohio. More information can be found at

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