Deskey Chief Creative Officer Steps Down, Historic Transition Follows with Successor

Cincinnati, Ohio, April 30, 2021: Deskey has announced that Doug Sovonick is stepping down as Vice President and Chief Creative Officer (CCO) at the branding agency to concentrate on his passion for creating personal works of art. Lianna McKenzie has been named Deskey’s new Chief Creative Officer. She is the first woman and woman of color to hold this position in Deskey’s 91-year history and joins an exclusive group of only 29% of women who lead creative at US agencies....

Does Your Brand Give Gen Z Pet Parents What They Want Most?

Generation Z is quickly moving from adolescence into adulthood. Now between the ages of 11 and 26, this generation is using their increasing purchasing power to redefine the brand-consumer relationship. We're beginning to see this take shape in the pet category....

Introducing Carolyn Fields, Director of Client Development

We are excited to welcome Carolyn Fields to Deskey as Director of Client Development. In her new role, Carolyn is focusing her passion for branding on connecting Deskey’s strategy and design teams with new client opportunities to grow our legacy of helping brands discover what’s personal, simple and true....

Be You, Be True

We have spent this past year reflecting on what it means to us to be personal, simple and true, and some of the other qualities we believe it takes to succeed in that endeavor — kindness, empathy, curiosity, collaboration, purposefulness and bravery. No matter how much our world has seismically shifted this year, these qualities are the truths that will always guide us. ...

Be You, Be Brave

It’s a bit of an understatement to say the world is changing before our eyes. We’re all feeling unsettled, unsure of what’s ahead. It’s hard to predict what retail, restaurants, entertainment and e-commerce will look like in another year, but one thing’s for sure. They won’t look like last year, and that can be scary for brands because the people behind them naturally fear what they can’t see. It’s time for bravery. Brands need to be brave, to embrace the essential quality that makes way for...

Be You, Be Purposeful

Much like a brand is a collection of experiences, purposeful work is a collection of decisions, big and small, that we make every day to serve our greater purpose of connecting our clients with their consumers. No decision is made lightly, especially those that involve the people we seat in our studio: the colleagues we bring on board, the clients we go after and the partners we choose to work with. In this Be You series post, three of our experts describe how being purposeful comes to life...