Success is Not a Science

Regardless of industry, with success comes change. Competitors hungry for a piece of the pie pour into the space and force the founders to find a way to solidify their position and re-establish their dominance. ...

Symbiotic Disruption

One of the biggest impacts of the economy in the information age is that successful start-ups can now more easily destroy business as we know it. Newspapers, record stores, encyclopedias, whatever comes next....

Narrow Your Focus. Expand Your Reach.

The great thing about a successful brand is that you start to appeal to customers outside your target....

The Attention of Tension

Once you see a problem, you can’t unsee it. It’s like the arrow in the FedEx logo. You spent an entire lifetime staring at that logo before someone pointed out the arrow. Now it’s all you can see....

What is a Brand?

A brand is a collection of experiences accumulated over a lifetime. A brand can represent nothing, or it can represent the world. A brand isn’t a thing. It’s a collective experience that is very much alive. What your brand means can change. You can manage it....

The Tension Paradox

Tension is an ugly word. It means problems and headaches....