By Amanda Matusak, Chief Strategy Officer...

We have spent this past year reflecting on what it means to us to be personal, simple and true, and some of the other qualities we believe it takes to succeed in that endeavor — kindness, empathy, curiosity, collaboration, purposefulness and bravery. No matter how much our world has seismically shifted this year, these qualities are the truths that will always guide us. ...

It’s a bit of an understatement to say the world is changing before our eyes. We’re all feeling unsettled, unsure of what’s ahead. It’s hard to predict what retail, restaurants, entertainment and e-commerce will look like in another year, but one thing’s for sure. They won’t look like last year, and that can be scary for brands because the people behind them naturally fear what they can’t see. It’s time for bravery. Brands need to be brave, to embrace the essential quality that makes way for...

Much like a brand is a collection of experiences, purposeful work is a collection of decisions, big and small, that we make every day to serve our greater purpose of connecting our clients with their consumers. No decision is made lightly, especially those that involve the people we seat in our studio: the colleagues we bring on board, the clients we go after and the partners we choose to work with. In this Be You series post, three of our experts describe how being purposeful comes to life...

Simplicity works with the human brain to make brands memorable. That’s knowledge we’ve capitalized on over the decades and a principle we believe in so passionately, we’ve made it part of our promise to build brands that are “personal, simple and true.” For this month’s Be You post, we asked our experts to tell us how they work simple into the design, client services and strategy behind memorable brands. Our CEO lays the foundation. ...

No question that collaboration in the workplace looks different from pre-coronavirus days. Gone for now are morning huddles around the coffee pot, all-company meetings in the conference room and spontaneous-turned-serendipitous chats in the elevator. Nowadays, collaboration looks like Zoom meetings, text messages, group chats and long-form emails — and never has it been more vital. In this Be You series post, we’re talking about the significance of collaboration as we continue to work as one...