Better Design Butters Up Buyers

Weaver, the world’s largest popcorn manufacturer, knew they had a value-conscious audience. However, consumers are evolving and have developed higher expectations for their foods — value shoppers don’t want to compromise on taste or package design. The packaging was under-delivering against the contents, so we turned up the heat with a redesign that better reflects the high quality of the product inside and really makes it, well, pop.

Client: Weaver Popcorn Company, Inc.