Walmart’s Spring Valley was the largest vitamin brand. However, while the rest of the category was seeing growth, its sales were declining. We got to work leveraging our experience and crafted a brand architecture and packaging design system to meet the range of offerings.
Our understanding of compliance and FDA requirements in the pharmaceutical labeling process allowed us to provide deliverables in a fast, efficient manner with less rework. We released more than 1,000 total SKUs in an aggressive marketing window to help Spring Valley become the fastest-growing private brand at Walmart in the health and beauty category.