Children, Inc. is the largest child care provider in the Northern Kentucky area. Leveraging their success and unique Montessori-inspired approach, they expanded across the river into Cincinnati. In order to truly fulfill their mission, they needed to increase brand awareness, enrollment and donors.
We researched our campaign ideas by canvassing moms from current and prospective families. Using their input, we developed multiple touchpoints that ranged from mailers and Pandora audio spots to billboards and signage on public transportation.
The creative took inspiration from Children, Inc.’s welcoming, homelike environment and its use of soft colors. Of specific importance were three scenarios we crafted that capture experiences children would be exposed to. Woven into these scenes are valuable lessons that promote skills such as interacting with and respecting others, and qualities like self-expression and finding one’s voice.