As a retailer, you have power. You have unique customers, and you know them. You can provide precisely the products they are looking for. And when it comes to your private brands, we can help you wield more power than ever.
We know where to find that sweet spot between being a product and becoming a brand. We know how to reflect the parent company’s values, even when their name isn’t on the package. We know that you have to tell the story quicker at shelf because private brands aren’t supported by traditional advertising — FMOT is critical.
The time is right for private brands. They’re gaining momentum and trust as quality products because they are no longer seen as a value compromise. And they’re being driven into the mainstream by millennials, who are putting their purchasing muscle behind brands they believe are more innovative than the old-guard labels.