The Corporate Ripple Effect

Procter & Gamble is one of the largest consumer packaged goods companies in the world. Inherent to their business are both volume resource usage and volume waste generation. Because of their size, they know that even the smallest change can have a dramatic impact.

Deskey and P&G partnered for the development of primary visual equities to support P&G’s global sustainability programs. We sought to bring to life a unified message of environmental and social sustainability efforts. One that would communicate to shareholders, employees and consumers that producing and purchasing P&G products is the right choice for the world’s people and environment.

We crafted a design solution that’s versatile and flexible so it can be applied worldwide. Our creative aligns with the existing P&G corporate brandmark and guidelines. The visual style lives in harmony with the current design language and works across numerous brands. As a result, P&G’s broadly sweeping sustainability programs are now anchored by one cohesive story that embraces all their efforts.

Client: Procter & Gamble