Urban League of Greater Southwestern Ohio

Even though the Urban League is deeply entrenched within our community, their brand was often sanitized within its communications due to a disjointed look and tone. Working side-by-side with their leadership team, we created a visual identity and language that powerfully brings life to their mission: helping historically underserved communities achieve their highest, true social parity, economic self-reliance, power, civil rights, and justice in Cincinnati and Dayton.

We united their programs and initiatives under one masterbrand approach, creating a bold and unapologetic visual identity that matches the power of their impact. The rebrand was loud and proud about the organization and its work in the community.

Brand Guidelines
Brand Architecture
Visual Identity
Social Media Templates
more work