We have spent this past year reflecting on what it means to us to be personal, simple and true, and some of the other qualities we believe it takes to succeed in that endeavor — kindness, empathy, curiosity, collaboration, purposefulness and bravery. No matter how much our world has seismically shifted this year, these qualities are the truths that will always guide us. ...

It’s a bit of an understatement to say the world is changing before our eyes. We’re all feeling unsettled, unsure of what’s ahead. It’s hard to predict what retail, restaurants, entertainment and e-commerce will look like in another year, but one thing’s for sure. They won’t look like last year, and that can be scary for brands because the people behind them naturally fear what they can’t see. It’s time for bravery. Brands need to be brave, to embrace the essential quality that makes way for...

Much like a brand is a collection of experiences, purposeful work is a collection of decisions, big and small, that we make every day to serve our greater purpose of connecting our clients with their consumers. No decision is made lightly, especially those that involve the people we seat in our studio: the colleagues we bring on board, the clients we go after and the partners we choose to work with. In this Be You series post, three of our experts describe how being purposeful comes to life...