Generation Z is quickly moving from adolescence into adulthood. Now between the ages of 11 and 26, this generation is using their increasing purchasing power to redefine the brand-consumer relationship. We're beginning to see this take shape in the pet category....

We are excited to welcome Carolyn Fields to Deskey as Director of Client Development. In her new role, Carolyn is focusing her passion for branding on connecting Deskey’s strategy and design teams with new client opportunities to grow our legacy of helping brands discover what’s personal, simple and true....

We have spent this past year reflecting on what it means to us to be personal, simple and true, and some of the other qualities we believe it takes to succeed in that endeavor — kindness, empathy, curiosity, collaboration, purposefulness and bravery. No matter how much our world has seismically shifted this year, these qualities are the truths that will always guide us. ...