News and Thoughts

Deskey CEO Retires After 43 Years, Names First Woman CEO in Agency’s 91-Year History

Cincinnati, Ohio, April 30, 2021: Deskey Branding has announced that Doug Studer is retiring from his role as Chief Executive Officer after 43 years with the strategy and design agency. Doug has chosen long-time business partner Becky Hyde-Nordloh as his successor and majority shareholder of the privately owned agency. Becky joins a small minority of female CEOs who head women-owned creative agencies in the United States and is the first woman to lead Deskey in its 91-year history....

Deskey Chief Creative Officer Steps Down, Historic Transition Follows with Successor

Cincinnati, Ohio, April 30, 2021: Deskey has announced that Doug Sovonick is stepping down as Vice President and Chief Creative Officer (CCO) at the branding agency to concentrate on his passion for creating personal works of art. Lianna McKenzie has been named Deskey’s new Chief Creative Officer. She is the first woman and woman of color to hold this position in Deskey’s 91-year history and joins an exclusive group of only 29% of women who lead creative at US agencies....

Does Your Brand Give Gen Z Pet Parents What They Want Most?

Generation Z is quickly moving from adolescence into adulthood. Now between the ages of 11 and 26, this generation is using their increasing purchasing power to redefine the brand-consumer relationship. We're beginning to see this take shape in the pet category....

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