Much like a brand is a collection of experiences, purposeful work is a collection of decisions, big and small, that we make every day to serve our greater purpose of connecting our clients with their consumers. No decision is made lightly, especially those that involve the people we seat in our studio: the colleagues we bring on board, the clients we go after and the partners we choose to work with. In this Be You series post, three of our experts describe how being purposeful comes to life...

Simplicity works with the human brain to make brands memorable. That’s knowledge we’ve capitalized on over the decades and a principle we believe in so passionately, we’ve made it part of our promise to build brands that are “personal, simple and true.” For this month’s Be You post, we asked our experts to tell us how they work simple into the design, client services and strategy behind memorable brands. Our CEO lays the foundation. ...

We are delighted to welcome Hadley Savoldi to our Client Services team. As Client Manager, Hadley is the liaison between our agency and partners. Her role is to build on strong client relationships and collaborate with internal teams to deliver strategy and design that not only convey a brand’s promise but also exceed its business goals....